Brand & Print Design
Performance Contracting Group
Brand collateral for one of the country's largest specialty contractors. A 42-page Principles of Business Conduct handbook and a banner system rolled out across PCG offices nationwide.
Dense HR policy turned into a 42-page book operators would actually want to read. Plus a hexagon-driven banner system scaled to architectural signage.
2026 · Performance Contracting Group
Principles of Business Conduct
A complete refresh of PCG's hourly-employee handbook.
42 pages covering everything from the CEO's letter to anti-harassment policy, conflicts of interest, and ethical standards. The challenge was taking dense legal and HR content and giving it a typographic system that operators in the field would actually want to read.
Role: Layout, typography, illustration, and production design.
Key Work: Developed the type hierarchy, color palette, hexagon motif, and section dividers used throughout the book. Built a flexible grid that handled long-form policy text, sidebars, and "Learn More" callouts without losing rhythm.
Note: body copy is intentionally blurred in the spreads below to protect confidential HR content. The design system, hierarchy, and craft remain visible.
The CEO's Letter
The opening spread features a portrait of PCG President & CEO Jason Hendricks alongside a personal note about the company's principles. A red gradient washes across the page to anchor the brand color and frame the portrait against the hexagon pattern that runs throughout the book.
Interior Spreads
Each section uses oversized red display type, generous whitespace, and pull-quoted callouts to break up dense policy language. Hexagon watermarks and "Learn More" buttons signal where employees can dig deeper.
National Footprint
The back of the book maps PCG's branch network. Every office a hexagon, every state called out by code. A simple way to make a 1,400-employee, multi-state company feel like one team.
Banner System
The same hexagon language scaled from book to building.
A parallel project to the handbook: explorations and final art for large-format banners installed in PCG offices. The brief was to take the hexagon language from the book and scale it to architectural signage, business cards, and environmental graphics.
Key Work: Typography exploration, color and pattern studies, mockups for office wayfinding and event signage, and the final "Build the Future" banner art.
Outcome
Both pieces shipped as part of PCG's 2026 internal brand refresh. The handbook is now distributed to every hourly employee company-wide, and the banner system has been rolled out across multiple PCG branch offices.